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HomeDiscoveryBarbie Is Heading Back To IMAX Along With A New Post-Credit Scene

Barbie Is Heading Back To IMAX Along With A New Post-Credit Scene

Barbie has officially become 2023’s biggest film of the year and it’s about to get even bigger. Warner Bros. is putting Barbie back into IMAX theaters with a second run for the film, in a limited one-week engagement beginning on September 22. In addition to the new release, the film will also feature exclusive new post-credits footage selected by Greta Gerwig.

The announcement was revealed by Warner Bros. president of domestic distribution, Jeff Goldstein, and Andrew Cripps, president of international distribution, with Gerwig adding her excitement as well.

“We made Barbie for the big screen, so it’s a thrill to be able to bring it to IMAX, the biggest screen of all,” Gerwig said (via Deadline). “As a special thanks to Barbie fans, we’re excited to share a little bit more of our cast and crew’s incredible work by adding special new footage we hope audiences will enjoy.”

Barbie quickly became the biggest movie of the summer in just under a month with totaling ticket sales currently at $572 million in North America, but making $1.3 billion worldwide. The Mattel and Warner Bros. feature was released the same weekend as Christopher Nolan’s Oppenheimer biopic, making the memeable sensation Barbenheimer sweep online. There were millions of fans who opted for a double feature and the spectacle took over the pop culture zeitgeist.

“If there was one thing missing in this winning Barbie strategy, it was being able to put Greta’s singular vision on premium IMAX screens over the uber-competitive summer corridor. That Barbie continues to draw packed audiences around the world heading into its sixth weekend in release speaks to the quality of the film and the excitement audiences have for the story,” Goldstein and Cripps said in a joint statement. “We are so pleased to give them a chance to see Barbie, whether for the first or fifth time, in such an experiential format as IMAX.”

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For comparison’s sake, Barbie hit its domestic gross in just 34 days versus The Super Mario Bros. Movie’s 138 days. Earlier this year, The Super Mario Bros. Movie became just the 10th animated film to make $1 billion worldwide.

With Barbie crossing over the $1 billion mark, director Greta Gerwig now holds the record for a high-grossing film helmed by a woman. The movie still sits behind Mario worldwide but has a good chance to overtake the animated flick in the coming weeks with this rerelease, even if by a few million.



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